Starting Out

Starting my business has been one of the craziest rollercoaster rides I've ever been on, and I don't want to get off!

The hardest part (and still is hugely challenging) was creating a strong brand identity. What did I want my business to stand for? What did I want it to look like? What did I want people to talk about? These were all things I asked myself and continue to ask. 

Starting a clothing line amongst the other thousands of clothing lines is a challenge in itself. How will I stand out from the rest? Why will people buy from me and not someone else? Thoughts like this flooded my mind as I began. 

I realized that I had one defining thing that would make me stand out from the rest... ME.

My personality, my personal style and the way I live my life are all unique and different to any other human on the planet. How amazing is it that no human on the face of the earth is the same. We are all uniquely different, so why not embrace that?! Especially as an entrepreneur! 

I'm still figuring out how to best reflect 'me' though my business but I'm off to a start and if you're wondering how to start. You have to just simply, start. Wherever you are, whatever crazy thoughts you're wondering, all you have to do is take the first step. It doesn't mean you have to have it all figured out, hell, I sure don't. No-one else is YOU, so take the step of faith and believe you can do it.

XO, Jess


Pictures by Anna-bell Durrant